Cans 400mlstreet art accessories
My part of BA diploma exhibition at the Academy of Fine Arts in Katowice / Poland.
Fest Design 2011.
"Promotional activity of street art nature for “Robak” brand."
diploma work presents a project of advertising campaign for a new spray paints
designed for graffiti and street art – “Robak” (a bug). The graphic language typical
for street art and graffiti artists used in the corporate identity of the
company is supposed to attract future buyers of the company’s offer. The author
created a distinctive image of the brand basing on a unified design that would easily be recognized
and would be distinguished among other companies providing equipment of the
same kind. Organic representation of title “bug” used in the company identity
is an element that recurs in the paint labels, murals, press advertisements.
his work the author created an outline of advertising campaign and elements of
corporate identity: logo, package of spray cans, label print design, wooden
packaging for spray cans, 12 motifs of organic insects, projects of murals and t-shirts.