Lacoste L.12.12 Singapore 2011

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Created: 09/03/11
Last Edited: 11/20/12
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Description
LACOSTE IN MOTION is a project where 12 of Singapore's leading digital storytellers were given complete creative freedom, to experiment and explore the art form, and create individual interpretations based on the DNA and heritage of the L.12.12 polo shirt.
  • Lacoste in Motion
  • LACOSTE engaged 12 of Singapore's leading digital storytellers to create their individual interpretations based on the DNA and heritage of the L.12.12 polo shirt. The 12 artists explored the different perspectives of the L.12.12 using multimedia elements such as photography, illustration, and 3D rendering. They were given complete creative freedom to experiment and explore the art form. The animations were then sent to 3 leading sound designers who worked with the animators to create a sound track for each short film.

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