CASSETTE PLAYA X AMBUSH Show Invitation

CASSETTE PLAYA x AMBUSH S/S12
Digital Catwalk Show
Campaign Collateral: Invitation & Flyer
Using Cassette Playa (CP) as the main client, I delved more into the brand and found out that Carrie Munden (of CP) has previously collaborated with AMBUSH design of VERBAL and Yoon. Personally an arduous fan of both, the project is freely anything to choose as long as it is under CP.

I finally decided to create the exercise collateral under their collaboration line and graphics.
They are fun, wacky, and innovative. The collateral should also resonate the same spirit and be also fun to keep.

Designed under the concept of “wearing the invitation to the party for gaining an entry”, the people invited have their own way to style themselves and incorporate the invitation design as part of their outfit ensemble and accessory. A strong presence of branding as everyone is to wear at the party is the main point, judging from its branding side that it’s the first event of CP to hold in Singapore.

Details of the party are inserted in ‘windows’, a total of 3 layers in the invitation.

The flyer, as dynamic in its shape, is a toned-down design. Keeping to a low-budget but also speaking its wild side of the brand, same graphics and colors are retained in a simpler production outcome.
VIP INVITATION (NECKLACE)
FLYER

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