Cassette Playa (CP) as the main client, I delved more into the brand and found
out that Carrie Munden (of CP) has previously collaborated with AMBUSH design
of VERBAL and Yoon. Personally an arduous fan of both, the project is freely
anything to choose as long as it is under CP.
finally decided to create the exercise collateral under their collaboration
line and graphics.
are fun, wacky, and innovative. The collateral should also resonate the same
spirit and be also fun to keep.
Designed under the concept of “wearing the
invitation to the party for gaining an entry”, the people invited have their
own way to style themselves and incorporate the invitation design as part of
their outfit ensemble and accessory. A strong presence of branding as everyone is
to wear at the party is the main point, judging from its branding side that it’s
the first event of CP to hold in Singapore.
of the party are inserted in ‘windows’, a total of 3 layers in the invitation.
flyer, as dynamic in its shape, is a toned-down design. Keeping to a low-budget
but also speaking its wild side of the brand, same graphics and colors are
retained in a simpler production outcome.