Brand Design, Image Design, Corporate Identity, Visual Design, Information Design, Brand Platform, Brand Adoption, Brand Management
Extensive integrated brand design background in consumer packaging, retail display, environmental signage, web and inbound marketing - all aspects of print, direct, outdoor and digital marketing. Full capability using industry tools.
Fluent in consumer trends, marketing disciplines, manufacturing, service and technology industries, working across the organization and client teams with the ability to translate, make connections between them and produce high quality end results.
Well-versed at taking new connections, inputs and feedback, pulling together disparate threads from different fields and integrating them into a cohesive whole. Turning knowledge into action--solving problems, resolving tensions, drawing tangible and practical conclusions, and meeting critical deadlines.
Experienced at building and motivating cross-functional teams that see the world as it is and how it could be. Employing a collaborative approach to building a strong creative environment and fostering good client trust through healthy blend of individual/team empowerment, support, guidance and inspiration. Scanning the horizon for defining moments and moving all parties to a mutually desirable end result.
Fluent at taking several abstract complexities, capturing thought, birthing a worthy concept and 'making it real'. Design leadership with emphasis on results. Effectively utilize digital marketing strategies and social media content to engage individuals. Deploying relevant, emotional messaging making people respond and creating a positive brand experience at all touch points.
• Brand strategy, positioning and messaging
• Brand identity platform and adoption tools
• Brand clarification, consolidation and refresh
• Corporate, product and service identity
• Design center, systems + archItecture
• Identity standards and style guide documentation
• Visual design, UI/UX design, inbound marketing
• Landmark, environmental, Interpretive and wayfinding signage
• Retail, packaging, merchandising and point-of-sale display design